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[7882] Artykuł: User Profiling in WWW networkCzasopismo: Proceedings of SPIE - The International Society for Optical Engineering, Bellingham, WA, USA Tom: 5775, Strony: 531-534ISSN: 0277-786X ISBN: 0-8194-5756-6 Wydawca: SPIE-INT SOC OPTICAL ENGINEERING, 1000 20TH ST, PO BOX 10, BELLINGHAM, WA 98227-0010 USA Opublikowano: 2005 Seria wydawnicza: PROCEEDINGS OF THE SOCIETY OF PHOTO-OPTICAL INSTRUMENTATION ENGINEERS (SPIE) Autorzy / Redaktorzy / Twórcy Grupa MNiSW: Publikacja w recenzowanym czasopiśmie wymienionym w wykazie ministra MNiSzW (część B) Punkty MNiSW: 4 Klasyfikacja Web of Science: Proceedings Paper Pełny tekst DOI Web of Science Słowa kluczowe: indukcja reguł  klasyfikacja  drzewa decyzyjne  profilowanie użytkownika  Keywords: rule induction  classification  decision trees  user profiling  |
In this paper we present application of several theoretical tools to a problem of generation of WWW user profile. First, we present the idea of user profiling and the problem of classification using decision rules. The user profile consists of rules concerning time of day, amount of pages that were browsed and presumable time spent on browsing pages in one WWW host. This profile can be used for planning of advertisement on WWW sites. In the next section, we shortly
describe selected tools for generation of decision rules that were used to create user profile. We have chosen two tools - CART and C4.5 that are examples of decision tree algorithms. We also present the process of data mining. The following section of this paper presents the discussion of results.